YOUR MARKETING JOURNEY ON REDNOTE
At ZL Marketing, we help indie, lifestyle, and creative brands grow in China through thoughtful storytelling on RedNote.
We work with a select number of brands each season to ensure every project receives the attention, depth, and creative care it deserves
Where Meaning Meets Momentum.
Our approach follows the Flow Framework™ — where every step moves in rhythm: from story, to system, to scale.
Rooted in Taoist philosophy, our framework aligns your brand’s Essence, Expression, and Expansion — transforming strategy into a living story that connects across cultures.
STEP 1 · THE ESSENCE
Where clarity begins.
We start with a Brand Audit & Strategy Session — defining your voice, positioning, and cultural angle for the Chinese market on RedNote.
You’ll walk away with a clear positioning and localized brand direction designed for long-term resonance, not short-term noise.
You can either implement the plan on your own or partner with us to build your brand for you.
→ For brands exploring RedNote as their entry into China.
Brand Truth & Positioning — $699
(The fee is credited toward future projects.)
STEP 2 · THE EXPRESSION
Where your story comes alive.
Together, we craft your RedNote presence with intention — from tone and visuals to weekly storytelling flow.
Every post stays true to your essence — designed to resonate deeply with Chinese audiences.
→ For brands ready to build presence with clarity and calm.
RedNote Management — from $2,500/month
STEP 3 · THE EXPANSION
Where your story grows.
Once your foundation is aligned, we scale through KOL collaborations and paid media — growing awareness and sales while keeping your story intact.
→ For brands ready to expand their influence and sales in China.
RedNote Growth via KOLs & Ads — Minimal budget starts at $7,000/campaign
A short, calm conversation to see if our visions align.
Apply for a 15-Minute Fit Call
RedNote Content Example
Curious about the kind of content you can get from my service? Check them out!
RedNote Management
I create customized designs and content that maintain brand consistency while using trend-focused strategies to attract your ideal audience.
RedNote KOL Content
Leverage trusted voices to connect with Chinese audiences, driving traffic to your products and increasing sales.
