MY STORY

I’m writing this from a coworking space in Lisbon — yes, I’m a digital nomad, working from anywhere in the world.

Before all this, I was just another marketing specialist sitting at a desk in China, helping brands run campaigns that looked good on paper but rarely felt real.

Then 2020 happened.

I left my 9–5, packed up everything I knew about marketing, and started my own thing — one client, one experiment at a time.

We’re a great marketing match if you…

— See business as a creative language — a force for good that inspires change.

— Want your brand to feel human, calm, and intentional.

— Seek a partner who understands both art and analytics, East and West.

— Crave collaboration that feels like creative alignment, not just service delivery.

If that feels true — we’ll craft stories for the China market that stay in hearts, not just feeds.

Over time, I noticed a pattern:

Western brands wanted to connect with Chinese audiences, but they were trying to translate, not resonate.

That’s how ZL Marketing was born —

a small studio blending East and West, strategy and story, logic and flow.

Now I work with global, lifestyle, and creative brands to build connection, engagement, and growth in China — through RedNote (Xiaohongshu), my favorite corner of the internet.

Outside the studio, I’m also a creator with over 120K followers, sharing my journey of entrepreneurship, travel, and philosophy —

the real behind-the-scenes of building a one-person business and creating a life that feels free and meaningful.

For me, this isn’t just about marketing.

It’s about culture, feeling, and creating meaning that lasts.

At ZL Marketing, we believe marketing is the medium — where your brand’s truth flows across cultures and connects with hearts.

Storytelling creates meaning — meaning moves people — and when people are moved, sales follow naturally.

We help global brands express their belief, beauty, and purpose in a way that resonates with Chinese audiences — building trust, not noise.

We don’t run campaigns, we craft stories that stay.

We turn brand essence into cultural resonance.

THE MANIFESTO

For Global Brands Who Believe in Meaning

— Branding is your poetry.

— Marketing is your storytelling medium.

— Product is your language — how you communicate your truth to the world.