Let’s build something meaningful together.
Welcome! I’m Zoe — a RedNote Creator and Brand Storyteller.
Welcome! I’m Zoe — a RedNote Creator and Brand Storyteller.
For the past 7 years, I’ve helped 100+ lifestyle, design, and creative brands grow in China with clarity and taste.
As a creator with 150K+ followers, I’ve seen firsthand what actually moves people on RedNote, and what gets ignored.
Today, at ZL Marketing Studio, and I partner with two kinds of clients:
Creators & experts who already have a proven offer, and want to publish and sell in China.
Design-led brands who want a KOL campaign plan they trust, and launch.
A quiet China launch, built with taste.
No loud marketing.
No generic agency templates.
Just cultural clarity, clear decisions, and a launch plan that your team/me can execute.
How We Can Create Together
READY-TO-USE DIGITAL RESOURCES
For creators and small teams building your brand presence at your own pace.
RedNote Blueprint · Business Account DIY Guide · Creator Pitch Kit
Two ways to work with me, DIY or done-for-you.
DONE-FOR-YOU SERVICES
For Creators & Experts
Publish your proven offer in China.
Requires an existing offer + audience.
For those who want an end-to-end partner, strategy, localization, and launch.
For Brands
KOL Campaign Launch Plan + Execute
Project-based. No monthly management required.
70+
130+
100%
Happy Client
Project Complete
Job success rating
My Track Record
"Hey Zoe, Just went through the content and it's some of the best we have had. The quality is great! So thank you for that."
Daniel-KOL Marketing
"Zoe was really thorough and detailed, and overdelivered.
I really learned a lot and her delivery was very organized and definitely exceeded my expectations!"
Mike-KOL Marketing
"Zoe did an excellent job helping us understand the Chinese market and how to promote to this audience.
She is professional, knowledgeable and has excellent communication skill. Thank you!"
Qgenics-Paid Ads
"Zoe is very knowledgable and right to the point. Helped me identified action items that I can follow up.
She is proactive, knowing what on the market and goes above and beyond to deliver the result. I would highly recommend her."
Ying-Managementa
"Very knowledgeable and quickly provided actionable consultancy that would have taken hours upon hours of googling to get to on your own, very good value here.
l am a market research professional with a career spanning international consumer brands so I can assess accurately."
Matt-Consultation
"Zoe is amazing! Here are the details
Service: Zoe first understands your needs through a series of questions and then provides tailored consultancy.
Product: She clearly explained RedNote’s audience and how to use the platform effectively.
Coaching Ability: 5/5 stars! Zoe has high energy, a positive attitude, and provides valuable information. Her useful deck helped me present effectively.
Summary: I highly recommend her and would use her services again."
Ray-Consultation
Kind Words From My Clients
Follow Me
One story — two sides.
☀️ @chestnutzoe
Where lifestyle meets creativity.
My creator account — sharing digital nomad life, WFH diaries, and creative freedom.
💼 For sponsorships & collaborations:
