ENTER CHINA WITH CLARITY
RedNote is not just a marketing channel.
It’s a cultural platform, where aesthetics carry meaning, and meaning moves people.
If you’re a design-led, lifestyle, or creative brand, we help you enter China with a story that resonates, translated in feeling, not just language, and shaped into a launch plan that is clear, realistic, and doable.
Where Meaning Meets Momentum.
Important: We are project-based by default. We do not offer ongoing monthly account management as the standard package.
The problem
Most brands don’t fail in China because the product is bad.
They fail because the message is translated, not felt.
Common pain points:
“We have a strong brand story, but it doesn’t land in Chinese.”
“We don’t know what angle to lead with on RedNote — or how to turn views into customers.”
“Our account keeps getting flagged (or we’re scared of getting banned) because we don’t fully understand the rules.”
“We’re worried about cultural missteps and wasted budget.”
That’s where I come in — to map the path from entry → resonance → demand, so your team knows exactly what to do (and what to avoid).
STEP 1 · THE ESSENCE
Where clarity begins.
We start with a Brand Audit & Strategy Session — defining your voice, positioning, and cultural angle for the Chinese market on RedNote.
You’ll walk away with a clear positioning and localized brand direction designed for long-term resonance, not short-term noise.
You can either implement the plan on your own or partner with us to build your brand for you.
→ For brands exploring RedNote as their entry into China.
Brand Truth & Positioning — $1,500
(The fee is credited toward future projects.)
STEP 2 · THE EXPRESSION
Not ongoing account management. This is a time-boxed project to get your brand ready — and launched — on RedNote.
3–4 weeks, project-based.
Think of it as a strategy + messaging + launch playbook your team can execute — so you can move fast without paying an ongoing agency retainer.
Deliverables:
Brand story + messaging system for RedNote
Launch plan + content direction
Setup essentials + execution roadmap (so your team can run)
→ For brands entering China on RedNote who need a clear launch system (without hiring an agency monthly).
Launch Support — from $8,000
STEP 3 · THE EXPANSION
Where your story grows.
Once your foundation is aligned, we scale through KOL collaborations and paid media — growing awareness and sales while keeping your story intact.
Creator/KOL campaign planning
Brief + creative direction
Usage/whitelisting considerations (as needed)
→ For brands ready to expand their influence and sales in China.
RedNote Growth via KOLs & Ads — Minimal budget starts at $10,000/campaign
Who this is for
You’re a fit if you have:
A product with healthy margins and room to invest in a new market
A plan to enter China within the next 3–6 months
A team that can execute, but lacks China cultural translation + RedNote strategy
A big fear of wasting money on the wrong angle, wrong content, or the wrong partners
Typical fits:
Design-led, lifestyle, and creative brands
Brands entering China for the first time, or relaunching with a clearer angle
Teams who want taste + cultural fluency, not generic agency output
A short, calm conversation to see if our visions align.
