How to Open a Xiaohongshu Business Account: A Comprehensive Guide for Brands

In this guide, I'll walk you through the steps to apply for a Xiaohongshu Business/Pro Account tailored for brands, helping you kickstart your business on the platform! 🚀

Zoe

8/3/20244 min read

Are you a business looking to tap into the booming Chinese market?

If so, you've likely heard of Xiaohongshu, one of China's leading social commerce platforms. It has become an essential tool for reaching and influencing consumers during their decision-making process.

Beyond the regular personal accounts used by everyday users, Xiaohongshu offers a Business/Pro Account specifically designed for brands. This advanced marketing option opens up new opportunities to connect with your target audience.

In this guide, I'll walk you through the steps to apply for a Xiaohongshu Business/Pro Account tailored for brands, helping you kickstart your business on the platform! 🚀

What is a Xiaohongshu Business/Pro Account?

A Xiaohongshu Business Account, also known as a Pro Account, is a specialized account designed for businesses looking to establish a strong presence on the platform.

With a Xiaohongshu Business Account, you gain access to a variety of features and benefits that can significantly enhance your brand's visibility and engagement in the Chinese market.

Advantages of a Xiaohongshu Business/Pro Account

  1. Brand Account Tag:

    Your Business Account comes with a distinctive "Brand" tag, signaling your brand's authenticity.

    This tag enhances your profile's credibility, assuring users that you are the official representative of your brand.

  1. Data Analysis:

    Detailed insights are essential for optimizing your Xiaohongshu marketing strategies. With a Business Account, you gain access to comprehensive data analysis tools that provide insights into your follower demographics, post performance, and engagement metrics.

    These insights enable you to make informed decisions and tailor your content to your audience's preferences.

  1. KOL Marketing Platform Access:

    A major benefit of a Xiaohongshu Business/Pro Account is access to the official KOL (Key Opinion Leader) marketing platform, Pugongying.

    This platform allows you to run KOL campaigns, where you can select, pitch, and collaborate with KOLs to promote your brand.

Xiaohongshu KOL Marketing Platform
Xiaohongshu KOL Marketing Platform
  1. E-commerce Shop:

    Expand your business by setting up an e-commerce shop directly within Xiaohongshu.

    This feature allows you to seamlessly sell your products or services to engaged users, boosting your revenue potential.

Cost of a Xiaohongshu Business/Pro Account

There's an annual verification fee of ¥600 (approximately $83).

It's important to note that this fee is non-refundable, regardless of whether you change your mind or if your business doesn’t meet the requirements.

Preparation for Xiaohongshu Business/Pro Account

Before you start the application process, make sure you have a Xiaohongshu personal account. Here's a step-by-step guide on how to create one:

  1. Download the Xiaohongshu App: Head to your app store and download the Xiaohongshu app. ( Welcome to copy and paste Xiaohongshu in Chinese —— 小红书)

  2. Choose Your Login Method: You can register using your WeChat, Apple ID, or phone number. ( I recommend using a phone number so that in the future, if you want to hand over the account to a professional Xiaohongshu Manager, such as myself 😄, the handover process will be easier.)

  3. Log in with phone number: Select other login methods —— Log in with a phone number, remember to input your phone number with the country code. You will then receive an OTP code via text message.

  4. After logging in, you may want to set up a password to secure the account...

Once your account is set up, don't forget to complete your profile details, including your name, profile photo, and bio.


Required Materials for Pro Account Verification

To successfully apply for a Xiaohongshu Pro Account, you'll need to gather the following materials:

  • The original business license (Image or PDF)

  • A translated business license in Chinese, stamped by a qualified translation agency for business documents. (Looking for one? Contact me 🤓)

  • A screenshot of the business license's code verification on the local government website.

    • (This isn’t always necessary, but Xiaohongshu may request it if your company is registered in another country and they need to verify its legitimacy.)

  • A trademark registration certificate. (You can provide either an international or a Chinese one. Trademark scams alert! Make sure your trademark isn’t registered by another company in China.)

  • A photo of your passport (either the business owner’s or an assigned employee’s)

  • A Trademark Authorization Letter

  • A Business Account Application Letter (Click here to download the official template)

Application Process

Follow these steps to apply for your Xiaohongshu Pro Account:

  1. Log in to the Xiaohongshu Pro Account platform at https://business.xiaohongshu.com.

  2. Accurately fill in the required information.

  3. Submit the necessary documents.

  4. Pay the verification fee of ¥600.

  5. After submission, you will receive an email from Xiaohongshu.

If further details are needed or if any materials require adjustments, the Xiaohongshu team will guide you through the process.

Please note that they communicate in Chinese.

BTW, the Xiaohongshu business account application process can be overwhelming, especially with the endless feedback and editing.



So that I can help:

  • Application on Your Behalf: I can apply for the business account on behalf of you.

  • Document Preparation: I will prepare all the necessary printed documents required for the verification process.

  • Communication and Editing: I will communicate with Xiaohongshu, making any necessary edits based on their feedback.

The fee for assisting with the business account verification is $500 USD.

Yes, I've done this many times and I'm super familiar with the process! If this sounds good to you, just drop me an email at zoe@chinamarketingzl.com.

Applying for a Xiaohongshu Account for your brand can open doors to a world of marketing possibilities in the vibrant Chinese market.

Besides, if you are looking for someone with proven success to help you with Xiaohongshu Account Management, Xiaohongshu Paid Ads and Xiaohongshu KOL Marketing, and to make the most out of your presence on Xiaohongshu, look no further.

I'm Zoe, a Xiaohongshu expert with 6 years of experience in helping small to medium businesses like yours attract more Chinese customers.

If you found value in this post, there are more ways I can help you!