MULTICHANNEL
KOL MARKETING
Brand
The HondaJet is the world's most advanced light business jet aircraft, with best-in-class advantages in performance, comfort, quality, and efficiency.
BRIEF
HondaJet aimed to significantly enhance brand awareness and spotlight the remarkable features of the HondaJet Elite S model.
STRATEGY
KOL Selection:
Aviation Industry Experts: KOL who work in the aviation industry
Experienced Business Jet Users: KOL who have experience with Business Jet
Honda Enthusiasts: KOL with great knowledge of Honda
Content Creation:
Our strategy involved the creation of a comprehensive, long-form article spanning nearly 4000 words.
This detailed analytical piece focused on the business jet industry and was posted on both Zhihu and Xiaohongshu platforms.
EXECUTION
Our KOLs posted insightful answers under the question "如何选购适合自己的私人飞机" (How to choose the right business jet for yourself) on Zhihu.
This targeted approach allowed us to reach a niche audience actively seeking information on business jet acquisition.
To maximize our campaign's impact, we repurposed the content for posting on Xiaohongshu, attracting a broader audience and significantly enhancing brand and Elite S model awareness.
RESULTS
10.5k
2,194
10.9k
Likes
Saves
Comments
On Zhihu, the post secured the top ranking under the question "How to choose the business jet," signifying its authority and relevance within the aviation community.
On Baidu, the post ranked within the top 3 search results for related queries, further cementing its position as a trusted source of information.
On Xiaohongshu, the post has gone viral, garnered exceptional engagement with:
