Connect with the Chinese Audience Through Storytelling on RedNote

For creators & brands who believe marketing can feel like art, not noise.

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Let’s build something meaningful together.

Welcome! I’m Zoe — a RedNote Creator and Brand Storyteller.

Every brand has a quiet story — one that deserves to be seen and felt.

For the past 7 years, I’ve helped 100+ lifestyle, design, and creative brands grow calmly and meaningfully in China.

As a creator with 120K+ followers, I’ve seen how thoughtful storytelling can turn a simple post into millions of impressions and genuine connection.

Now, through ZL Marketing, my boutique agency — bringing together strategy, soul, and storytelling that actually flows in China.

About →

1 ESSENCE (道) — Discover the Way

Uncover your brand’s truth before you tell it.

→ Cultural audit · Founder story · Emotional positioning

🪞 Find your “why” and emotional language in the Chinese market.

The Flow Framework™

2 EXPRESSION (无为) — Create the Flow

Translate essence into soulful RedNote storytelling.

→ Content direction · Visual identity · Narrative rhythm

🩵 Build a presence that feels human.

3 EXPANSION (阴阳) — Build the Harmony

Grow calmly, with balance and belonging.

→ KOL partnerships · Campaign retention · Audience connection

🌿 Create long-term connection and brand belonging in the Chinese market.

Our signature method — The Flow Framework™ — turns marketing into cultural storytelling.

Rooted in Taoist principles, it moves through three simple stages:

How We Can Create Together

READY-TO-USE DIGITAL RESOURCES

For creators and small teams build your brand presence at your own pace — with calm, confidence, and clarity.

RedNote Blueprint · Business Account DIY Guide · Creator Pitch Kit

Store →

Marketing doesn’t have to feel loud or complicated. It can flow — with clarity, beauty, and intention.

DONE-FOR-YOU SERVICES

For global, lifestyle, and creative brands expanding to China who want a studio that handles it all — with strategy, storytelling, and soul.

RedNote Management · Paid Campaigns · KOL Marketing

Service→

70+

130+

100%

Happy Client

Project Complete

Job success rating

My Track Record

"Hey Zoe, Just went through the content and it's some of the best we have had. The quality is great! So thank you for that."

Daniel-KOL Marketing

"Zoe was really thorough and detailed, and overdelivered.

I really learned a lot and her delivery was very organized and definitely exceeded my expectations!"

Mike-KOL Marketing

"Zoe did an excellent job helping us understand the Chinese market and how to promote to this audience.

She is professional, knowledgeable and has excellent communication skill. Thank you!"

Qgenics-Paid Ads

"Zoe is very knowledgable and right to the point. Helped me identified action items that I can follow up.

She is proactive, knowing what on the market and goes above and beyond to deliver the result. I would highly recommend her."

Ying-Managementa

"Very knowledgeable and quickly provided actionable consultancy that would have taken hours upon hours of googling to get to on your own, very good value here.

l am a market research professional with a career spanning international consumer brands so I can assess accurately."

Matt-Consultation

"Zoe is amazing! Here are the details

Service: Zoe first understands your needs through a series of questions and then provides tailored consultancy.

Product: She clearly explained RedNote’s audience and how to use the platform effectively.

Coaching Ability: 5/5 stars! Zoe has high energy, a positive attitude, and provides valuable information. Her useful deck helped me present effectively.

Summary: I highly recommend her and would use her services again."

Ray-Consultation